brand story

Vika is more than just a children’s clothing brand—it’s a story woven with love, legacy, and the magic of childhood.

Growing up, I watched my mum build her own fashion label, pouring her heart into every design. She took great pride in how we looked as kids, dressing us with care and attention to detail. That love for beautifully made clothing stayed with me, and now, as a mother myself, I find the same joy in dressing my own girls.

Vika was born from this deep connection between generations—a tribute to my mum, Alla, and inspired by my firstborn daughter, Viktoria. Every stitch, fabric choice, and silhouette reflects the warmth of family, the beauty of childhood, and the belief that what we wear should feel just as special as the memories we create.

With each collection, we celebrate timeless style, effortless comfort, and the little moments that make childhood so magical. Thank you for being part of our journey—where every piece tells a story and every child shines with joy.

            - In honour of our Mum, Alla